Client details and live links are withheld for privacy.
Tree Company
Client Website
This project involved redesigning and expanding a small tree service company’s single-page site into a professional, multi-page web experience. The goal was to boost visibility, communicate trust, and strengthen their local SEO presence through thoughtful layout design, refined copywriting, and clear service structure.
Duration
Fall 2025
Role
Web Designer and (Partial) Developer
Scope & Tools
Goal
To create a website that positions the company as a credible, reliable local service provider while increasing lead conversions. The new site needed to organize their services into clear, informative sections, reinforce reliability through content, and be scalable for future location-specific growth.
Development
The build began with three core pages and later expanded with nine additional geo-targeted pages. I designed every page layout, wrote optimized copy, and incorporated trust-building elements like testimonials, service process breakdowns, and benefit-driven CTAs. After launch, I handled the development of the additional geo pages to strengthen local SEO performance.
01 Wireframing
Created low-fidelity wireframes for the initial three-page layout to establish clear information flow and user navigation.
02 High-Fidelity Design
I refined the prototypes with full color, typography, and imagery to extend the client’s existing branding into a more modern, consistent presentation. Added new visual sections like Our Process, Benefits of Working With Us, and Customer Testimonials to reinforce transparency and reliability.
03 Development
I designed the initial three core pages in Figma, which were then developed in Elementor by another team member. Later, I expanded the site by developing nine geo-targeted service pages in Elementor to enhance SEO and regional visibility.
