(Early concept depicted.)
Client details and live links are withheld for privacy.
Lawn Care Company
Client Website Redesign
A full redesign and rebuild of a local lawn care company’s website, completed during my internship at a digital marketing agency. The project transitioned an outdated Squarespace site into a modern, responsive WordPress build—designed and developed entirely by me using Figma and Elementor.
Duration
Spring 2025
Role
Web Designer and Developer
Scope & Tools
Goal
To create a professional, trustworthy, and approachable online presence that reflected the company’s family-run nature while improving service clarity, SEO, and conversion opportunities.
01 Research
I began by analyzing competitor sites and building visual moodboards to define a cohesive design system around the client’s existing logo and color palette. I explored typography, color applications, and UI components, ensuring the final look aligned with their approachable, community-focused brand.
02 Wireframe
Created multi-page wireframes covering the Home, Services, Single Service, About, Contact, Feedback, and Blog layouts. These mapped content hierarchy, navigation flow, and responsive behavior.
03 Design Exploration
Developed several hero and secondary page mockups to test typography, contrast, and visual hierarchy. After feedback, I iterated multiple color and layout variations before finalizing the hero design—showcasing adaptability and collaborative refinement.
04 Development
The final site was designed and built in Figma and Elementor, with custom CSS for spacing, responsiveness, and interactive elements. The entire build process—from design to deployment—was executed independently under agency supervision.
