Client details and live links are withheld for privacy.
Flooring Company
Client Website
A luxury-inspired design for a flooring company emphasizing bold, masculine aesthetics and premium service presentation. I handled layout design, copywriting, and photo editing, with final development completed collaboratively.
Duration
Fall 2025
Role
Web Designer and (Partial) Developer
Scope & Tools
Goal
To craft a website that communicated craftsmanship, confidence, and quality—mirroring the company’s premium flooring services and high-end clientele through color, tone, and design consistency.
Development
I built the foundational layouts in Figma, handling both design and copy to ensure strong structure and message alignment. After collaborating with a developer for launch, I later developed seven geo-targeted service pages in WordPress to expand SEO coverage and reinforce their local search visibility.
01 Brand Research & Concepting
I analyzed luxury and “red-accented” brands across industries, drawing visual and tonal inspiration from automotive and architectural design. I also studied competitor sites to refine layout flow, CTAs, and brand messaging.
02 Wireframe
Developed five high-fidelity Figma layouts showcasing the final typography, photography, and color palette. These layouts established a cohesive, modern structure—focused on clear navigation and impactful visuals.
I wrote all website copy, ensuring each section covered key client needs: who we are, what we do, why it matters, and who we serve. I also generated and edited flooring-related graphics to complement the bold red-and-black aesthetic.
03 Development & Expansion
The main site was developed by another team member. I later contributed by designing and developing seven geo-targeted service pages to support SEO and regional discoverability.
